Soh-Koh Clothing Inc. is a first-of-its-kind multi-designer store situated at Madhya Marg, Sector 26, Chandigarh. Soh-Koh Clothing boasts of apparels and jewellery of many famous designers label. The store showcases the work of new and innovative fashion designers along with the seasoned names in the industry. All the designers at the store have showcased at Wills Fashion Week India and Lakme Fashion Week India. Some of the designers have even showcased their collections at International Fashion shows also. Soh-Koh has a huge and eclectic collection of designer apparels, designer shoes, bags and other accesories. Authenticity of the fashion labels is another USP of this store. 

Soh-Koh is a venture of three young sisters of Chandigarh, Aarti Gupta, Naini Gupta and Aarshi Gupta. All three had different interests, different education backgrounds, but always had a knack for fashion. Gupta sisters always missed the ‘true-fashion’ in the city beautiful. Their desire to fill this ‘fashion-hole’ of Chandigarh resulted in the origination of ‘Soh-Koh’. The motivation behind the store is to bring ramp fashion to public and at the same time providing such a platform to designers which helps them reach the fashion enthusiasts of the country.

The store is set apart from other stores by its relaxed ambience and friendly services. It has a modern décor and a well experienced staff. The furnishings and interiors of the store complement the class, the apparels reflect. The store has a little bit of something for everyone. It has club wear, bridal wear, western casual and formal wear, Indian casual and bridal wear for both men and women. It also houses designer jewellery, designer shoes and accesories which is available exclusively at Soh-Koh Clothinng.

In the brief period since its launch, Soh-Koh has become synonymous for designer fashion in Chandigarh. Excited by the conforming success of the store, the owners have planned to expand the store across the nation.Unlike other companies, Soh-Koh Clothing wants to expand to secondary cities first, rather than metro cities. The company will follow the franchisee model for expansion and wants to make a mark in designer clothing, jewellery, shoes and accesories .